What's That Sound??
It's the sound of Tiger's and Serena's stock crashing.
When will these idiot consumer product companies figure out that betting the bank on a bunch of famous athlete's meticulously manufactured McPersonality "brands" almost always end up being bad business?
Kind of says it all when you realize that the same companies (Allstate, GM, Dr Pepper, Gillette for starters...) that put hundreds of millions into this kind of "character" branding give little more than a couple of measly (token) $1,000 scholarships to the academic programs represented by their "offensive/defensive players of the game"?
Never mind that the companies spend far more money on just telling everyone about their token generosity than they do on just being generous...
I'm just wondering out loud here, but has anyone ever studied the overall contribution to society made by Heisman Trophy winners versus, let's say, National Merit Scholars? (I don't see the consumer product companies lining up for those endorsements!)
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