What's That Sound??
It's the sound of Tiger's and Serena's stock crashing.
When will these idiot consumer product companies figure out that betting the bank on a bunch of famous athlete's meticulously manufactured McPersonality "brands" almost always end up being bad business?
Kind of says it all when you realize that the same companies (Allstate, GM, Dr Pepper, Gillette for starters...) that put hundreds of millions into this kind of "character" branding give little more than a couple of measly (token) $1,000 scholarships to the academic programs represented by their "offensive/defensive players of the game"?
Never mind that the companies spend far more money on just telling everyone about their token generosity than they do on just being generous...
I'm just wondering out loud here, but has anyone ever studied the overall contribution to society made by Heisman Trophy winners versus, let's say, National Merit Scholars? (I don't see the consumer product companies lining up for those endorsements!)
Sunday, December 13, 2009
Heisman Hoopla
As a Longhorn alum and fan, you'd think I'd have a horse in this Heisman race. But actually I could care less. These are college kids, for crap's sake! It makes for good fun on a Saturday afternoon in autumn, but let's all get a sense of proportion here. It makes me sick to my "CapitalOne Bowl: What's In Your Wallet" stomach.
Perhaps college football teams ought to be divested from the universities, turned into NFL minor (but professional) leagues sponsored by corporate America, with the coaches having to graduate in four years before turning pro. At least that way it could be passed off as a somewhat academic "Taco Bell: Think Outside the Bun" pursuit instead of the fraudulent big-money charade it is now.
Hook 'Em AT&T Wireless!
Phaeidaeux
P.S. Colt: please do us all a favor and spend this weekend at home mowing the "Scotts' Miracle-Gro" lawn for your Dad, taking his "Chevy-Tested Tough" vehicle for a "Meinecke Car Care" oil change, or whatever - as long as come Monday, you just "Don't Leave Home Without It".
"Easy."
Right?
OK, "Just Do It."
Perhaps college football teams ought to be divested from the universities, turned into NFL minor (but professional) leagues sponsored by corporate America, with the coaches having to graduate in four years before turning pro. At least that way it could be passed off as a somewhat academic "Taco Bell: Think Outside the Bun" pursuit instead of the fraudulent big-money charade it is now.
Hook 'Em AT&T Wireless!
Phaeidaeux
P.S. Colt: please do us all a favor and spend this weekend at home mowing the "Scotts' Miracle-Gro" lawn for your Dad, taking his "Chevy-Tested Tough" vehicle for a "Meinecke Car Care" oil change, or whatever - as long as come Monday, you just "Don't Leave Home Without It".
"Easy."
Right?
OK, "Just Do It."
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